There is one
area in which every reality “star” (and I use the word very loosely) eventually
falls down: when they start to believe their own PR. Never has a more glaring
case of this been more obvious than in the case of “Mr Jax Taylor” (I’m using
his inflated Twitter name), who is one of the central characters of Vanderpump
Rules, a spin-off starring the magnificent Lisa Vanderpump, from The Real
Housewives of Beverly Hills.
I have long been a Lisa fan. She
has no idea that I know a lot of people from her time back in the UK, where she
made her name (with husband Ken), not only as an extraordinary and
exceptionally hard-working restaurateur, but a great businesswoman and, most
significantly, a really good, fair boss. I met her when I was living in LA and,
two weeks, ago, again in Cecconi’s in West Hollywood, where we spoke about my
writing a piece (I write primarily for the Daily Mail) about Vanderpump Rules.
I love that show. I know the
constraints and the tricks of reality TV (I’ve appeared enough in it myself),
but I love the drama that VPR produces week on week, season after season. I’m
always bemused that all the young people fancy each other so much when most of
them are, at best, a B-rating (apart from the exquisite Scheana, who is so mega
stunning, and doesn’t realise how even more stunning she is without make-up). I
love Kristen, who knows that she has to be an ongoing nightmare for the show to
work – and boy, can she work it.
I’m fascinated how anyone can go
by the name of La-La and expect to be taken seriously. I’m disturbed by James’s
ongoing, reality TV suicide meltdown and his need to talk about sex in order to
try to validate himself in the cultural wasteland in which, as a Brit, he finds
himself. I’m constantly amused by TT Bros – the two Tom boys, who are so dull,
uninspired and uninspiring, I am surprised any woman has ever wanted to have
sex with either of them. Ever.
Lisa is an exceptional puppeteer,
who orchestrates reality TV to promote her business empires, and she is
brilliant at it. In both shows in which she appears, she never exposes too much
about herself or her family – she gets the gig, but she also values her private
life.
But, back to Vanderpump Rules,
and Monsieur Le Jax (oh, come on – let’s make him even grander than he already
thinks himself to be). Today, his Twitter account posted a picture of Lisa’s
husband Ken, following the wrap of the current series, with Monsieur LJ holding
one of the family dogs and a drink. I posted a comment asking whether he had
stolen dog and/or drink.
Given that he has just returned from Hawaii, where he
was, courtesy of the show, on a freebie, and ended up being arrested for
stealing a pair of sunglasses, I thought the comment was fair game. Instantly,
I was blocked, and told that this was the outcome for any negative comments
posted about him.
Well, for a start, it wasn’t
negative; also, it’s easy to follow anyone on Twitter through another account,
as any self-respecting PR person should know. But they should also know that it
is through what they call “negative” comment that people get to learn. Le
Monsieur is not a god; he is a criminal. He has narrowly avoided jail. He has
already exposed himself to be a liar and, according to people on the show, a
thief, on other occasions. But hey, people - have some fun with it! Use your different accounts and get all your followers to say something, too! It works! His PR people have been on a blocking blitz this afternoon. It's hysterical! It's the guaranteed way to get him out of your life!
Lisa has said that she does not
think Jax is a bad person – and I agree. I think he’s misguided, he drinks too
much, and thinks through his trousers. He’s starting to look like an old soak
(as we say in the UK – ask James, who, alas, is heading the same way, if he’s
not careful), and it’s rather sad.
But what Le Monsieur needs more
than anything at the moment is better PR: not PR people who block light-hearted
banter from those on his side (I genuinely have no problem with threatening or
vile people being blocked); PR people who look at his life and ask where he’s
going next when this carousel comes to a stop (which it will); PR people who
look at what else he might have to offer in an ever overcrowded marketplace.
Lisa Vanderpump has his back, as
she does so many people with whom she works. But I’m afraid that unless
something changes pretty quickly, we’re looking at Ax Taylor – and I suspect
there’s very little else for him out there if he allows his people to continually
throw him under the PR bus.
Vanderpump Rules. Yes, she does.
But it’s also time that Le Monsieur started to apply some rules of his own. And
number one? Change your PR. In my opinion, it’s ruining Lisa’s brand, it’s ruining
the show, and, worse, it’s ruining you, Jax. Do something before it’s too late.
Because I really do think you’re heading for the chop. And not one you’ll be
able to consume in your increasingly disturbing sweaty, overweight face.
Grow up. Seriously. And get some
good people around you.
It’s a thin line between people wanting your dick and
calling you one.